Resources

Journals

The Journal of Applied Business Research is a journal published bi-monthly that focuses on applying research to addressing important business and economic questions. It is an open-access journal, meaning that it is freely accessible to anyone with Internet access. From their website, “Using a wide range of research methods including statistical analysis, analytical work, case studies, field research, and historical analysis, articles examine significant applied business and economics research questions from a broad range of perspectives…Articles may include but are not limited to the fields of accounting, business law, economics, ethics, finance, management, marketing, and related fields.”

brBusiness Research is a journal that publishes articles that cover “both traditional fields of business administration and cross-functional, multidisciplinary research that reflects the complex character of business problems. Of particular interest are articles devoted to developing novel perspectives or exploring new domains of research”. The journal is open-access meaning that it is fully accessable to anyone with Internet access.

 

 

Pub_JBRThe Journal of Business Research is a journal that specializes in applying the findings of business research to solving actual business problems and making real business decisions.

From their website, “JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.”

Titles of some of the most downloaded articles:

  • Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
  • How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction
  • Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence
  • How brand awareness relates to market outcome, brand equity, and the marketing mix

Some recent special issues included:

  • Advanced research methods in marketing
  • Scientific Advancements in Consumer-Retailer Relationships
  • Fashion Marketing and Consumption of Luxury Brands

 

 

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